What do we do?
We identify and measure the underlying root causes to market behaviours and business performance.
We measure the strength of the value proposition and partner relationships.
We help clients review and develop their channel and offer strategies.
We provide our clients with prioritised actions plans and recommendations.
How we do it?
We apply proven methodologies developed at Cranfield, Gloucestershire and Cambridge universities.
We have qualified, experienced and trained practitioners to deploy the tools.
Our team has extensive operational and management experience.
We leverage our partnerships with leading specialist firms and consultancies.
Services and Methodologies
Discovery Research
Situational and market analysis, inductive telephone research, on line surveys and workshops.
Value Proposition
Examining and improving the value proposition by analysing the value exchange between all stakeholders.
Partner Relationships
Evaluates the strengths and weaknesses of channel / strategic relationships and prioritises action plans.
