Reports and White Papers
The Distribution Landscape and Disruption: Trends and Challenges to 2022. Commissioned by Global Technology Distribution Council. Click here to download: Rootsquared_Distribution and Disruption Oct 2017
Enterprise Relationship Management: A Paradigm For Alliance Success by Andrew Humphries, Richard Gibbs. Available from Amazon.com
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering, by Richard Gibbs and Andrew Humphries. Available from Amazon.com
Collaborative Change: Creating High Performance Partnerships and Alliances Authored and edited by Andrew Humphries, Richard Gibbs Available from Amazon.com
The Unmarked Path: Oracle’s journey into Eastern Europe’s mid-market businesses through a partner network, by Michel Clement (Academic Advisor Richard Gibbs)
Competitive channel relationship management: When resellers establish competing manufacturer relationships by Alberto Sa Vinhas and Richard Gibbs Marketing Letters September 2012
Sustainable value analysis tool for value creation. Asian Journal of Management Science and Applications, 1(4), 312–332. (2015) Yang, M., Vladimirova, D., Rana, P. & Evans, S
Seminars and Lectures
Webinar. November 2017. Findings from the Global Technology Distribution Council sponsored research: Distribution Landscape and Disruption. Click here for slide deck. Webinar Presentation – 19 Oct 2017
Webinar. Q1 2018. Mindshare; the importance of relationship quality.
Webinar. Q2 2018. Value Exchange and the Triple Bottom Line: The Cambridge Value Generation Tool.
Webinar. Q3 2018. The Internet of Things. Implications for the IT industry.
Webinar. Q4 2018. Applying research tools and avoiding information myopia.
Webinar. Q1 2019. How will the legacy resellers be impacted by the new ‘born in the Cloud’ marketing channel?